Mid-Year Update

Keller Williams growth outpaces the market. Despite the market downturn, and at a time when other national brands seem to be shrinking, Keller Williams Realty is on the rise.


And for good reason: education, training, culture, profit share and a belief that we can leverage any market to our advantage.

In July, Keller Williams Realty reported an active agent count of 77,259 year-to-date. That’s up 15 percent from June 2006.

Transmitting market centers are at 656 — up seven from June and 90 from this time last year.

Year-to-date profit share remains robust at $51 million.

KWRI executives believe that Keller Williams Realty will continue to grow — despite market conditions. “It is truly our associates who have and are continuing to build this company, and it is the job of our leadership to provide the business tools, models and technology to support them in their success,” says Chief Executive Officer Mark Willis. “The associates who have chosen to be in business with us embrace our stance that you can make any market work to your advantage.”

Keller Williams Realty Case Study now part of Stanford and Yale’s core MBA curriculum

Distinct cultural and economic models presented as inherently intertwined

AUSTIN, TEXAS (July 11, 2007) — Keller Williams Realty Inc., announced today that both the Stanford Graduate School of Business and the Yale School of Management have added a Keller Williams Realty Case Study to their core MBA curriculums.

Completed earlier this year by Brian Tayan, research associate with the case writing office of the Stanford Graduate School of Business and James N. Baron, Ph.D., formerly with Stanford, who since the publication of the study has taken a professor of management position at the Yale School of Management, the case study describes the economic and cultural models that have led to the success of Keller Williams Realty.

“Case studies are fundamentally teaching materials,” Tayan explains. He adds that he anticipates that the most predominant impact of this case study will be a realization among MBA students of the “significant impact that culture can play in the strategy of an organization.”

“This level of recognition from two such prestigious universities is among the greatest honors that this company has ever received,” emphasizes Mo Anderson, vice chairman, Keller Williams Realty. “It’s a reflection of the combined talents and unique contributions of all of our associates throughout North America.”

Anderson was on hand at Yale when the case study was first presented to students at the Yale School of Management by Dr. Baron.

Baron noted, “One of the things I heard from several students was how refreshing it was for them to hear the perspective of a highly effective executive with a leadership style so different from the formulaic one they encounter over and over throughout business school.”

Having spent a considerable amount of time talking to associates and interviewing top executives at Keller Williams Realty, Tayan notes that the Keller Williams “business model and culture operate very much in conjunction with each other. The company’s culture has not been developed for the sake of it.”

Keller Williams Realty has become the fourth largest and fastest growing real estate agency in North America by building a culture that rewards its agents as partners through its profit sharing program and by empowering its agents to fulfill the company mission of ‘building careers worth having, business worth owning and lives worth living.’

“The Keller Williams Realty case study should serve as a source of pride for associates throughout the organization and a validation of the way the company is proceeding,” Tayan says. Noting the distinct business model and rapid growth of Keller Williams Realty, he adds, “I’m surprised that more has not been written about it.”

Who is more important: you or your company?

Who does the consumer do business with? You or your company?

Learn the truth about branding in the real estate industry. How do Sellers and Buyers select the agents they work with? Does company branding make a difference? What are consumers looking for in the agents they choose? How can you become their agent of choice?

You can listen to the recording here: Whose Brand Matters

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